Margins shrink as competition intensifies driving commoditization.Ĭonversely, the Blue Ocean is where we want to be. For those unfamiliar, the Red Ocean is what happens when markets become competitive and leaders find themselves fighting in an ocean of bloody competition. “Help! My Ocean is Turning Red” is how the most recent edition of the international best selling book on corporate strategy, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant”, begins. We’ll finish with a roadmap for your organization to build Blue Oceans with Data Science. In this article, we’ll examine how Blue Oceans are created and how your organization can create Blue Oceans with Data Science too. Over my 10+ year career designing software and implementing data science in organizations, I’ve built my own Blue Ocean organization, Business Science, and I’ve helped hundreds of students become data scientists in their organizations, unlocking the ability to create new products and services with data for their organizations. It’s core to developing profitable new products and services. Blue Ocean Strategy is a groundbreaking methodology for creating uncontested market space and making competition irrelevant.
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